diff --git a/lisp/org-agenda.el b/lisp/org-agenda.el
index 79e0f5580..3def19e87 100644
--- a/lisp/org-agenda.el
+++ b/lisp/org-agenda.el
@@ -1211,7 +1211,7 @@ For example, 9:30am would become 09:30 rather than  9:30."
   :type 'boolean)
 
 (defun org-agenda-time-of-day-to-ampm (time)
-  "Convert TIME of a string like `13:45' to an AM/PM style time string."
+  "Convert TIME of a string like \"13:45\" to an AM/PM style time string."
   (let* ((hour-number (string-to-number (substring time 0 -3)))
          (minute (substring time -2))
          (ampm "am"))
@@ -1993,8 +1993,8 @@ the lower-case version of all tags."
   "Alist of characters and custom functions for bulk actions.
 For example, this value makes those two functions available:
 
-  ((?R set-category)
-   (?C bulk-cut))
+  \\='((?R set-category)
+    (?C bulk-cut))
 
 With selected entries in an agenda buffer, `B R' will call
 the custom function `set-category' on the selected entries.
@@ -10114,8 +10114,8 @@ argument: an entry from `org-agenda-get-day-entries'.
 FILTER can also be an alist with the car of each cell being
 either `headline' or `category'.  For example:
 
-  ((headline \"IMPORTANT\")
-   (category \"Work\"))
+  \\='((headline \"IMPORTANT\")
+    (category \"Work\"))
 
 will only add headlines containing IMPORTANT or headlines
 belonging to the \"Work\" category.
diff --git a/lisp/org-capture.el b/lisp/org-capture.el
index d704cfdcd..67dc31931 100644
--- a/lisp/org-capture.el
+++ b/lisp/org-capture.el
@@ -462,7 +462,7 @@ For example, if you have a capture template \"c\" and you want
 this template to be accessible only from `message-mode' buffers,
 use this:
 
-   ((\"c\" ((in-mode . \"message-mode\"))))
+   \\='((\"c\" ((in-mode . \"message-mode\"))))
 
 Here are the available contexts definitions:
 
@@ -480,7 +480,7 @@ accessible if there is at least one valid check.
 You can also bind a key to another agenda custom command
 depending on contextual rules.
 
-   ((\"c\" \"d\" ((in-mode . \"message-mode\"))))
+    \\='((\"c\" \"d\" ((in-mode . \"message-mode\"))))
 
 Here it means: in `message-mode buffers', use \"c\" as the
 key for the capture template otherwise associated with \"d\".
diff --git a/lisp/org-clock.el b/lisp/org-clock.el
index f7c357bb0..e0d573fff 100644
--- a/lisp/org-clock.el
+++ b/lisp/org-clock.el
@@ -1005,7 +1005,7 @@ k/K      Keep X minutes of the idle time (default is all).  If this
          that many minutes after the time that idling began, and then
          clocked back in at the present time.
 
-g/G      Indicate that you “got back” X minutes ago.  This is quite
+g/G      Indicate that you \"got back\" X minutes ago.  This is quite
          different from `k': it clocks you out from the beginning of
          the idle period and clock you back in X minutes ago.
 
diff --git a/lisp/ox-publish.el b/lisp/ox-publish.el
index 1367b1e14..ed353865e 100644
--- a/lisp/ox-publish.el
+++ b/lisp/ox-publish.el
@@ -67,7 +67,7 @@ produced.")
 
 (defcustom org-publish-project-alist nil
   "Association list to control publishing behavior.
-Each element of the alist is a publishing “project”.  The CAR of
+Each element of the alist is a publishing project.  The CAR of
 each element is a string, uniquely identifying the project.  The
 CDR of each element is in one of the following forms:
 
diff --git a/lisp/ox.el b/lisp/ox.el
index 7b43c283e..26ee6e767 100644
--- a/lisp/ox.el
+++ b/lisp/ox.el
@@ -1094,7 +1094,7 @@ keywords are understood:
     Menu entry for the export dispatcher.  It should be a list
     like:
 
-      (KEY DESCRIPTION-OR-ORDINAL ACTION-OR-MENU)
+      \\='(KEY DESCRIPTION-OR-ORDINAL ACTION-OR-MENU)
 
     where :
 
@@ -1118,17 +1118,17 @@ keywords are understood:
       If it is an alist, associations should follow the
       pattern:
 
-        (KEY DESCRIPTION ACTION)
+        \\='(KEY DESCRIPTION ACTION)
 
       where KEY, DESCRIPTION and ACTION are described above.
 
     Valid values include:
 
-       (?m \"My Special Back-end\" my-special-export-function)
+      \\='(?m \"My Special Back-end\" my-special-export-function)
 
       or
 
-       (?l \"Export to LaTeX\"
+      \\='(?l \"Export to LaTeX\"
            \(?p \"As PDF file\" org-latex-export-to-pdf)
            \(?o \"As PDF file and open\"
                \(lambda (a s v b)
@@ -1139,7 +1139,7 @@ keywords are understood:
       or the following, which will be added to the previous
       sub-menu,
 
-       (?l 1
+      \\='(?l 1
           \((?B \"As TEX buffer (Beamer)\" org-beamer-export-as-latex)
            \(?P \"As PDF file (Beamer)\" org-beamer-export-to-pdf)))