diff --git a/lisp/org.el b/lisp/org.el
index af0d5fbb6..642d106d5 100644
--- a/lisp/org.el
+++ b/lisp/org.el
@@ -6686,7 +6686,9 @@ This is important for non-interactive uses of the command."
 	  (and (not (save-excursion (and (ignore-errors (org-back-to-heading invisible-ok))
 					 (org-on-heading-p))))
 	       (not (org-in-item-p))))
-      (insert "\n* ")
+      (progn
+	(insert "\n* ")
+	(run-hooks 'org-insert-heading-hook))
     (when (or force-heading (not (org-insert-item)))
       (let* ((empty-line-p nil)
 	     (head (save-excursion