diff --git a/etc/ORG-NEWS b/etc/ORG-NEWS
index 1d69d9b99..8e15d91b2 100644
--- a/etc/ORG-NEWS
+++ b/etc/ORG-NEWS
@@ -13,6 +13,27 @@ Please send Org bug reports to mailto:emacs-orgmode@gnu.org.
 
 * Version 9.7 (not released yet)
 ** Important announcements and breaking changes
+*** ~org-insert-subheading~ no longer inserts a sub-heading above current when point is at the beginning of line
+
+Previously, calling ~org-insert-subheading~ on
+
+: * Heading 1
+: <point>* Heading 2
+
+yielded
+
+: * Heading 1
+: ** <point>
+: * Heading 2
+
+This is no longer the case.  The sub-heading is always created below
+current heading (prefix arguments have the same meaning as in
+~org-insert-heading~):
+
+: * Heading 1
+: * Heading 2
+: ** <point>
+
 *** Org mode now fontifies whole table lines (including newline) according to ~org-table~ face
 
 Previously, leading indentation and trailing newline in table rows
diff --git a/lisp/org.el b/lisp/org.el
index d09699388..911194797 100644
--- a/lisp/org.el
+++ b/lisp/org.el
@@ -6633,8 +6633,12 @@ unchecked check box."
 
 (defun org-insert-subheading (arg)
   "Insert a new subheading and demote it.
-Works for outline headings and for plain lists alike."
+Works for outline headings and for plain lists alike.
+The prefix argument ARG is passed to `org-insert-heading'.
+Unlike `org-insert-heading', when point is at the beginning of a
+heading, still insert the new sub-heading below."
   (interactive "P")
+  (when (bolp) (forward-char))
   (org-insert-heading arg)
   (cond
    ((org-at-heading-p) (org-do-demote))