diff --git a/lisp/ox.el b/lisp/ox.el
index eb12b68d7..5fe894569 100644
--- a/lisp/ox.el
+++ b/lisp/ox.el
@@ -5476,6 +5476,12 @@ transcoding it."
      (secondary-closing
       :utf-8 "‘" :html "‘" :latex "\\grq{}" :texinfo "@quoteleft{}")
      (apostrophe :utf-8 "’" :html "’"))
+    ("it"
+     (primary-opening :utf-8 "“" :html "“" :latex "``" :texinfo "``")
+     (primary-closing :utf-8 "”" :html "”" :latex "''" :texinfo "''")
+     (secondary-opening :utf-8 "‘" :html "‘" :latex "`" :texinfo "`")
+     (secondary-closing :utf-8 "’" :html "’" :latex "'" :texinfo "'")
+     (apostrophe :utf-8 "’" :html "’"))
     ("no"
      ;; https://nn.wikipedia.org/wiki/Sitatteikn
      (primary-opening