#+title: Special Announcement
#+subtitle: Throwing in the towel and jumping on the bandwagon
#+author: TEC
#+date: 2022-04-01

It *h*​as become apparent to the Org Mode developers that Org is suffering from a
severe lack of enterprise adoption. To r​*e*​ctify this, we will be leveraging our
collective decades working on holistic human-markup interaction tools to rapid​*l*​y
pivot to what we believe to be the /true/ markup format of the future ---
[[https://confluence.atlassian.com/doc/confluence-wiki-markup-251003035.html][Confluence Wiki Markup]].

With this *p*​aradigm shift, you can look forward to a much more intuitive syntax,
empowering you to create next-generation agile documents.

To assist you in this *t*​ransition, we'll give you a brief overview of the changes
you can expect. Text formatting is almost unaffected, with a few sensible
changes made to the surrounding c​*h*​aracters.

#+caption: Translation between Org's syntax and our new Confluence overlords's equivalents
#+attr_html: :class invertible
[[file:figures/org-markup-to-confluence.svg]]

We'd like to thank the FSF for giving the Org project the space and support to
grow to become a world-class proj​*e*​ct. In our new venture, cop​*y*​right assignment
to t​*h*​e FSF is no longer required. Inste​*a*​d, copyright must be assigned to
Atlassian prior to contributing.

This new partnership enables new and exciting integrations with Atlassian's
proprietary technologies. O​*v*​er the next f​*e*​w months we will *b*​e transforming Org
to a cloud-n​*a*​tive serverless profes​*s*​ional markup offering. Unlike Confluence, we
will allow you to bo​*t*​h write /and edit/ documents using pla​*i*​ntext markup. We
believe that by unlocking the synergy between plaintext and Confluence the Org
project will become a thought leader in hyp​*e*​r-scale markup solutions.

The shift to Confluence wiki markup will come as a surprise to many of you, but
after doing a deep dive into the scalability of Org we realised that there were
no low-hanging fruit available --- only out of the box thinking will allow for the
in​*n*​ovation so many of our users crave.

We hope this change will not just disrupt your documents, but the entire markup
industry.